No, your eyes are not deceiving you (if you've been here before): Sensical Design is all new. We're celebrating 17(!) years in business by reworking our branding and redesigning our website. Why, you may ask? Well, a few reasons: it’s been 17 years since we designed...
We created this online ebook for the World Bank Group's HiFi program, showing the transformative effect that technology and innovation has on the lives of the most vulnerable. Harnessing Innovation for Financial Inclusion (HiFi) is the World Bank Group’s partnership...
For the past few years, we have worked with innovative Baltimore theater company Submersive Productions on a pro-bono basis, helping out with typography and identity design for their productions. Submersive specializes in immersive theater experiences, where the...
For the 70th anniversary of the Israeli Embassy in Washington in May 2018, we were asked to design a commemorative photo book and a logo. The book honors 70 Americans (or groups of Americans) that have supported Israel over the years. Each received a spread of photos...
We took advantage of a rare quiet moment, while everyone's busy watching the Comey hearings, to add several publication projects from the past many months to the portfolio. You can see these, logically enough, on our Portfolio page. If you click through to the...
REACH International, a 40-year-old charity based in the Washington, DC area that sponsors children in developing countries, asked us to redesign its logo and create a new fundraising brochure. The organization is small but has global reach, and its existing identity...
Sensical Design created this logo for Rock Creek Education, a startup nonprofit that will advise state and district policy makers on education policy as well as work with middle school and high school math teachers on improving their teaching. David Wakelyn, founder...
The Syrian American Medical Society is a nonprofit organization that has been supporting life-saving medical care during the Syrian civil war, both in Syria itself and in refugee camps in Lebanon, Turkey, and Jordan. The organization asked Sensical Design to create...
Happy New Year! We wanted to draw your attention to a project we worked on across much of 2014. The Pan-American Health Organization (PAHO) asked us to design their new internal procurement guide as an e-book. The guide runs about 80 pages and includes a variety of...
Over the last few months, we worked on a couple of complex book interior designs that are worthy of note. Sample images are at right (or above, if you're on a small screen), and if you tap on them you can see them larger. The first two images are from the book...